Most agencies take 6-12 weeks to build a website. We do it in 48 hours.
This isn't a gimmick. It's not about cutting corners. It's about having a process so refined that we eliminate all the wasted time that bloats typical projects.
Here's exactly how we do it—the actual steps, the actual tools, the actual decisions. No theory. Just what works.
Why 48 Hours?
Before we get into the process, let's address the obvious question: why so fast?
Three reasons:
1. Parkinson's Law: Work expands to fill the time available. Give a designer 12 weeks, and they'll spend 12 weeks. Give them 48 hours, and they'll focus on what actually matters.
2. Decision fatigue kills projects: The longer a project drags, the more decisions accumulate, the more second-guessing happens, the more scope creeps. Short timelines force clarity.
3. Speed compounds: A website launched this week starts generating leads this week. A website launched in 3 months costs you 3 months of potential revenue. For most creators and small businesses, the cost of delay far exceeds the cost of imperfection.
The Pre-Work (Before Day 1)
The 48-hour clock doesn't start until we have everything we need. This pre-work is crucial and typically takes 2-3 days.
1. Strategy Session (60 minutes)
We don't ask "what do you want your website to look like?" That question leads to endless Pinterest boards and analysis paralysis.
Instead, we ask:
- What's the one thing you want visitors to do? (Buy, book, subscribe—pick one)
- Who is your ideal customer? (Specific: "33-year-old marketing manager at a tech startup" not "businesses")
- What problem do you solve? (In their words, not yours)
- What proof do you have? (Testimonials, results, credentials, logos)
- What do competitors' sites look like? (So we can differentiate)
By the end of this session, we have a one-page strategy document that guides every design decision.
2. Content Collection
The #1 reason websites take forever: waiting for content.
We don't start building until we have:
- All copy (headlines, body text, CTAs)
- All images (photos, logos, headshots)
- All testimonials (with photos and titles)
- All credentials (certifications, press mentions, client logos)
If the client doesn't have copy, we write it. We've developed templates for every section based on what converts. Most clients are surprised how fast this goes when you know the formula.
3. Tech Setup
Before Day 1, we ensure:
- Domain access (or we buy a new one)
- Hosting ready (we use Vercel for most projects)
- Email/form integrations identified (ConvertKit, Mailchimp, Cal.com, etc.)
- Analytics ready to install (Google Analytics, Hotjar)
Day 1: Structure and Content
Hour 1-2: Page Architecture
We start with structure, not design. Using a whiteboard (or Figma), we map out:
- What pages do we need?
- What sections on each page?
- What's the hierarchy of information?
For most creator/small business sites, the architecture is simple:
Homepage:
- Hero (problem + promise + CTA)
- Social proof bar
- Services/Products overview
- About preview (credentials, not biography)
- Testimonials
- CTA section
About page:
- Story that builds credibility
- Team/Founder photos
- Values (if relevant)
- CTA
Services/Products page:
- Overview
- Individual offerings
- Pricing (if applicable)
- FAQ
- CTA
Contact page:
- Clear next step
- Form or booking widget
- Alternative contact methods
Hour 3-6: Design System Setup
We don't design from scratch. We use proven design systems and customize them.
Typography: We pick two fonts maximum. One for headings, one for body. Both must be highly legible. We avoid trendy fonts that sacrifice readability.
Colors: Primary color (brand), secondary color (accent), neutral (grays for text/backgrounds). That's it. More colors = more visual noise.
Spacing: Consistent spacing scale (8px base). Every element uses multiples of 8. This creates visual rhythm without thinking.
Components: Buttons, forms, cards, navigation. We design these once and reuse everywhere.
Hour 7-10: Build Homepage
With structure and design system set, we build the homepage in Vercel.
Key principles:
- Mobile-first: We design mobile layout first, then adapt to desktop
- Real content: No Lorem Ipsum. Real copy, real images from the start
- CTA repetition: Primary CTA appears in hero, mid-page, and bottom
- Proof early: Social proof within first scroll
The homepage is 80% of the work. If the homepage converts, the rest is supporting content.
Day 2: Complete and Launch
Hour 11-14: Build Remaining Pages
With the homepage done and design system established, remaining pages go fast. We're essentially assembling components, not designing from scratch.
- About page: 1-2 hours
- Services page: 1-2 hours
- Contact page: 30 minutes
Hour 15-16: Integrations
We connect all the tools:
- Form submissions → Email list (ConvertKit, Mailchimp)
- Booking widget → Calendar (Cal.com, Calendly)
- Analytics → Google Analytics + Hotjar
- Payment → Stripe (if selling)
Each integration is tested with real submissions. We don't launch until the pipes work.
Hour 17-18: Performance Optimization
Speed matters for conversions. We optimize:
- Images: Compressed to WebP, properly sized. No 5MB hero images
- Fonts: Subset to only characters used, preloaded
- Scripts: Minimal JavaScript, loaded asynchronously
- Lazy loading: Images below the fold load on scroll
Target: Under 3 seconds load time on mobile 4G. We verify with Google PageSpeed Insights.
Hour 19-20: Mobile Testing
We test on actual devices:
- iPhone (Safari)
- Android (Chrome)
- iPad (landscape and portrait)
We check:
- Tap targets large enough?
- Text readable without zooming?
- Forms easy to fill?
- No horizontal scrolling?
- Primary CTA visible?
Hour 21-22: SEO Basics
Basic SEO that matters:
- Title tags (unique per page, include primary keyword)
- Meta descriptions (compelling, include CTA)
- Header hierarchy (one H1 per page, logical H2/H3 structure)
- Alt text on all images
- Open Graph tags for social sharing
- Sitemap generated
- Google Search Console connected
Hour 23-24: Launch
Final checks:
- All links work
- All forms submit
- All pages load correctly
- SSL certificate active (HTTPS)
- Custom domain connected
- 404 page in place
We publish. The site is live.
What Makes This Possible
People ask how we build sites so fast. Here's what enables it:
1. Constraints, Not Options
We don't offer unlimited design options. We offer proven patterns that convert. This eliminates 90% of decision-making.
2. Pre-built Components
We have a library of components we've tested across 100+ sites. We're not designing buttons from scratch—we're selecting from proven options.
3. Content-First
We never start building until we have all content. This single rule eliminates the biggest source of delays.
4. One Decision-Maker
We work with one point of contact who can make decisions. Committee-designed websites take months. Single-owner websites take days.
5. Scope Lock
We define exactly what's included before starting. "Can we also add..." requests get logged for post-launch iterations. Scope creep is the enemy of speed.
What We Don't Do (And Why)
We don't do complex custom animations
They take 10x longer to build and often hurt conversions. Simple, fast sites outperform "impressive" slow ones.
We don't do extensive revisions
Two rounds of feedback, max. Beyond that, we're in diminishing returns territory. Perfect is the enemy of launched.
We don't do custom illustration
Unless it's core to the brand, high-quality stock or AI-generated imagery works fine. The time saved goes into conversion optimization.
We don't build complex e-commerce
For 10+ products with complex inventory, we recommend Shopify. Our process is optimized for simple, high-converting funnels.
After Launch: The 30-Day Optimization
The website isn't done at launch—it's just version 1.0.
For the next 30 days, we monitor:
- Heatmaps: Where are people clicking? Where do they stop scrolling?
- Session recordings: How do real users navigate?
- Form analytics: Where do people drop off?
- Conversion rate: What percentage complete the primary action?
Based on data, we make targeted improvements. A/B test headlines. Adjust CTA placement. Simplify forms. This iterative optimization often improves conversion rate by another 50-100%.
The Real Secret
Speed isn't about rushing. It's about eliminating waste.
Most website projects spend 80% of time on:
- Waiting for content
- Debating design options
- Revising based on committee feedback
- Scope creep
None of that improves the final product. We eliminate all of it.
The result: websites that launch fast, convert well, and start generating revenue while other agencies are still presenting mood boards.
That's our process. No fluff. Just what works.
